2021
The need for a hospitality structure becomes central within the wider cultural project.
Identity
Where art welcomes.
The new hotel of Cittadellarte is conceived as a living extension of the Foundation and as a concrete gesture of cultural hospitality.
Identity
A hospitality project born from its context.
The Cultural Spa concept emerged as an immersive and transformative format capable of offering days of growth, education, creativity and connection.
To make that vision truly solid, Cittadellarte needed a hospitality structure able to welcome audiences, groups, companies and international guests.
The hotel is managed in collaboration with Cascina Era, keeping local knowledge, professional hospitality and cultural ambition together.
The building has been developed with attention to contemporary sustainability principles and artistic furnishing elements.
Stay in the cultural context
Michelangelo Pistoletto
Hospitality implies willingness, movement, decision: it is the gesture of someone moving toward someone else...
Michelangelo Pistoletto
An ongoing path
2022
Cultural Spa emerges as a stable and recognizable experience.
2023
The collaboration with Cascina Era clarifies the operational model and local continuity.
2026
The hotel opens a new chapter of cultural hospitality in Biella.
Hospitality as gesture
A movement toward the other that turns staying into a relational experience.
Foundation as living context
The hotel is conceived as an organ connected to the body of Cittadellarte.
Territory as alliance
Biella, Piedmont and local professional networks actively participate in the project.